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LBS LATAM 2011

June 23th & 24th

Please send any suggestions to:
Anabella Marciello  
Senior Editor and Agenda Coordinator
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 
June 23th
 

TIME

PANELS - Crystal Ballroom

   
8.00 - 9.30

Registration

9.30 - 10.00

Introduction

Ana María Yumiseva, Publisher/Director, Frecuencia Latinoamérica

Claudio Schapsis, Chief Georilla Officer, Georillas 800 LBS Marketing

10.00 - 10.30

Part I: Introduction and Status of the Industry

Perspectives. LBS Products and Services in Latin America

Status and opportunities in development in emerging markets. Status of Premium and massive services.

Mario Quijada, Principal, Altman Vilandrie & Company

10.30 - 11.00

Working for usability and customer’s satisfaction

Marketing for product presentation and the key to ensuring a good experience for customers.

Mercedes Ruiz Barrio, Directora Comercial para Latinoamérica,  TNS Global

11.00 - 11.30

NETWORKING AND COFFEE

11.30 - 12.10

Learning and detecting new players and business models. Applications and Developers

Retail sector and LBS. Communities, extending the customers relationship.

Anne Bezancon, Founder, Placecast

12.10 -13.00

Part II: Platforms, Inputs and Technologies

Learning about technologies available to LBS services. Technology options. Industry tendencies, Business Cases. Choosing the best platforms.

Leonardo Kammerman, Technical Project Leader in the Deployment of Location Based Services, Antel

Mauricio Coronel, Global Mobile Solutions, Telefónica Multinational Solutions

13.00 - 14.30

LUNCH

14.30 - 15.10

Presentation and Roundtable Discussion. Selecting and Offering the Best Data, Mapping 

Detecting and adding partners, inputs and important local information. How can free maps offer enhanced LBS services. Choosing the best maps available in the Latin American market. The Value of Enterprise maps.

Peter Davie, Director, Product Management, Tomtom
Guillermo González, Presidente Proyecto Mapear

Moderator: Claudio Schapsis, Chief Georilla Officer, Georillas 800 LBS Marketing

15.10- 15.40

Part III: LBS Applications 

Successful offers in a multi-platform environment. Business models for Latin America. Free and Premium services balance. Taking advantage of communities to monetize and add new services.

Hernán La Rosa, Gerente de desarrollo de Productos, Direccion de Marketing de Servicio de Valor Agregado, Movistar Argentina
Nathaniel Pool, Founder,  RoadScout

Moderator: Claudio Schapsis, Chief Georilla Officer, Georillas 800 LBS Marketing

15.40 a 16.10

NETWORKING AND COFFEE

16.10 - 17.00

Part IV: Latest Technologies

Augmented Reality and 3D Images 

Opportunities using Augmented reality technology. What is augmented reality? Tridimensional Maps. 

Alex Cortes, CEO Realidad Aumentada

Representante de Qualcomm (Teleconference)

17.00 - 18.00

Cocktail

Hosted by:

June 24th
 

TIME

PANELS - Crystal Ballroom

 

 

9.30 - 10.00

Regulation

Privacy and Consumer Data Protection

Kevin M. Levy, Business, Corporate and Technology Attorney

10.00 - 10.30

Part II: Identifying Areas, Barriers and Opportunities 

Massive and Government Services Solutions

Simple apps available for public services (transport, traffic information, parking, security alerts, health). Providing and taking advantages of real time information. 

Jesús Cansino, Director de SVA y 3G, Iusacell

10.30 - 11.00 NETWORKING AND COFFEE

11.00 -11.30

Presentation. Using Location Data for Enterprise Solutions

Innovative LBS applications that operators can offer to the corporate client.

Sean Murphy, Director of Locator Applications, TeleCommunication Systems, Inc. (Presentation)

11.30 -12.20

Roundtable discussion

Fleet and employers tracking.

Lawrence Coburn, Founder and CEO,  DoubleDutch
Alejandro Chumaceiro, CEO SIGIS

Moderator: Claudio Schapsis, Chief Georilla Officer, Georillas 800 LBS Marketing

12.30 - 14.00

LUNCH

14.00 - 14.30

Navigating the Multi platform Wave & Open Environments

Profiting from the multi platform advertising environment. Handsets and platforms fragmentation: the big challenge for content offers. OS and Open OS. How can the industry optimize this market and take advantage of mobile channel investments.

Germaine Ewing, Product Manager, TeleCommunication Systems, Inc.

14.30- 15.30

Profiting from LBS in advertising and marketing

Branding strategies and direct marketing. Taking advantage of geolocalization services for branding and catching the customer in decision time. Insights into coupons and promotions offers according to consumer profile.

Product presentation: “Igloo, Intersec Geolocator, or the notion of « right time marketing” with a mass-market approach”
Charlotte Louber, Marketing Director, Intersec
Roundtable discussion
Vanessa Horwell, Chief Visibility Officer, ThinkInk

Anne Bezancon, Founder, Placecast

Moderator: Asif Khan, Founder & President, Location Based Marketing Association

15.30 a 16.00

NETWORKING AND COFFEE

16.00 - 16.40

Roundtable discussion. Social Networks and Communities

Social network and communities as the privileged platform for innovative LBS services. Enhancing social networks use: monetizing contacts information. Collaboration and Communities: how to create and keep customers communities to increase information. Location Based Marketing. Facebook, Twitter.

Lilia, VP Product & Marketing, Townhog
Marc Fernandez, V. P. Business Development at WirelessWERX, Inc

Moderator: Asif Khan, Founder & President, Location Based Marketing Association

16.40 - 17.20

Part III: Marketing and Advertising

Roundtable discussion.Technologies available for Advertising 

GPS, Wi-Fi and Cell-ID. The best option for Latin America, choosing the best partners and technologies for a particular brand. 

Marc Fernández, V. P. Business Development at WirelessWERX, Inc

Leonardo Kammerman, Technical Project Leader in the Deployment of Location Based Services, Antel

Moderator: Asif Khan, Founder & President, Location Based Marketing Association

End of conference
*Topics are subject to change at the discretion of the organizers.
 
If you need more information please contact:
Anabella Marciello  
Senior Editor and Agenda Coordinator
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

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